Marlin Model 99

The Marlin Model 99 was a drastic departure in the lineage of Marlin’s family of auto-loading rimfire rifles. Unlike earlier semi-automatic rifles such as the Model 50, A-1, or 88/89/98 series of rifles, the Model 99 made use of an anodized aluminum receiver and a completely updated silhouette. Pedestrian by modern standards, the Model 99 was cutting edge when it was introduced in 1959. Eugene Stoner had introduced his space-age AR-10 just three years prior, and the lightweight design and new manufacturing methods combined the then cutting-edge aluminum receiver and trigger guard with a walnut stock for a wholly modern rifle with classic proportions. It was a rifle for a new era…

Marlin advertised the Model 60 alongside the similarly new Model 57 lever action in a centerfold spread in the April, 1959 issue of Outdoor Life magazine.

The Model 99 was a near instant success. Marlin sold over 100,000 rifles in the initial three-year production run, including numerous house-branded variations for large retailers such as J.C. Penny (Foremost 6660) and Western Auto (120-2220).

Marlin updated the Model 99 as the 99c in 1961, incorporating what would become their signature micro-groove barrel, and over the next 30-plus years would sell a wide array of Model 99c variations, including clip-loaded and carbine models. 1979 saw the final iteration of the rifle as the Model 990 which included a number of upgrades over the previous models, including a last-round bolt catch. The rifle was finally discontinued in 1988, though it returned in spurts as a special edition through much of the 1990’s.

Marlin advertised the Model 99 and 99c more heavily towards younger shooters than previous models.
Boy’s Life, May 1969

The Model 99s persisted alongside the Glenfield Model 60 as a premium option, sporting a walnut stock in lieu of the 60’s birch offering at a premium of $20-$50 for most of the 1980s, depending on the year. The premium seems trivial by modern standards, but with the perspective that the premium was a 25%-50% increase over the price of the Model 60, the difference is more stark.